The “Zapruder” technique in advertising. A powerful shortcut to your gut!
As most of you will know, the Zapruder film is a hand-held film footage of the Kennedy assassination which, once shown to the public in 1975, became ingrained in the mind of everyone who was exposed to...
View ArticleAd of the Day – February 14 (Toronto)
Your daily dose of advertising awesomeness from around the world! Today’s pick: Agency: Cossette Location: Toronto Client: McDonald’s Name: “Flashback” Why I like it: I just loved every teensy bit of...
View ArticleAd of the Day – July 2 (Mumbai)
Your daily dose of advertising awesomeness from around the world! Today’s pick: Agency: Taproot Location: Mumbai Client: Mumbai Mirror (newspaper) Name: “I am Mumbai” Note: (The quality is not great,...
View ArticleAd of the Day – September 16 (Chicago)
Your daily dose of advertising awesomeness from around the world! Today’s pick: Agency: Energy BBDO Location: Chicago Client: Extra Gum Name: Origami Category: Film Why I like it: Wow, this one really...
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